Taara x New Norm x Belvidere Terrace Atelier

Our Winter 2021 collection consists of totes made locally in Baltimore using New Norm fabric made of recycled ocean plastics. The New Norm transforms plastics and into sustainable, wearable fabric. Our small-batch manufacturer, Belvidere Terrace Atelier, ensures good labor practices and sources environmentally friendly and local options whenever possible. 

Here's how Taara x New Norm totes align with our three pillars:

alleviating poverty

All proceeds from Taara Totes will help fund our Spring 2022 Collection with our India-based partner, Zy-lk. Read more about Zy-lk's ethical and sustainable mission here

sustainably + ethically

The New Norm addresses the barriers in our recycling infrastructure that prevent most plastics from being recycled at scale. Our partner transforms ocean plastic and Solo cups into wearable fabric. Each tote was cut to exact measurements, eliminating scraps and wasted materials. In fact, 0.5-1lb of ocean plastics are diverted and recycled per tote bag.


Our totes were then sent to local Baltimore manufacturer, Belvidere Terrace Atelier, a small-batch factory that values the art of stitching, pays employees a living wage, and invests in community programs. 

and telling you all about it

We are fully transparent about our practices so you feel confident about your purchase. 100% of profits from each purchase are reinvested back into our impact-driven model, allowing us to continue doing business in an entirely ethical and sustainable manner. 

Here's the cost breakdown for each tote bag, so you know what accounts for the price you're paying. 

Tote Bag Cost Breakdown













 If you have further questions about our process, practices, or costs, please reach out to us at taara@taaraprojects.com.