Our Winter 2021 collection consists of totes made locally in Baltimore using New Norm fabric made of recycled ocean plastics. The New Norm transforms plastics and into sustainable, wearable fabric. Our small-batch manufacturer, Belvidere Terrace Atelier, ensures good labor practices and sources environmentally friendly and local options whenever possible.
Here's how Taara x New Norm totes align with our three pillars:
All proceeds from Taara Totes will help fund our Spring 2022 Collection with our India-based partner, Zy-lk. Read more about Zy-lk's ethical and sustainable mission here.
sustainably + ethically
The New Norm addresses the barriers in our recycling infrastructure that prevent most plastics from being recycled at scale. Our partner transforms ocean plastic and Solo cups into wearable fabric. Each tote was cut to exact measurements, eliminating scraps and wasted materials. In fact, 0.5-1lb of ocean plastics are diverted and recycled per tote bag.
Our totes were then sent to local Baltimore manufacturer, Belvidere Terrace Atelier, a small-batch factory that values the art of stitching, pays employees a living wage, and invests in community programs.
and telling you all about it
We are fully transparent about our practices so you feel confident about your purchase.